Dimensions
228 x 175 x 20mm
Business winners share their secrets with one of Australia's best business writers.
Beginning with the top 10 reasons why businesses fail, economics writer and commentator, Peter Switzer, gives a detailed outline of where businesses go wrong and which businesses have actually got it right.
From well-known success stories such as McGrath partners, Siimon Reynolds, Messages on Hold, Gai Waterhouse and Neil Perry to success stories of virtual unknowns, Switzer shares the lessons and experiences that have helped these entrepreneurs reach the top.
This book is designed as a tool to help provide advice, wisdom and insight to anyone with the dream of going into business for themselves because no one should have to fail to learn the lessons of what makes a business great.
