"Don't try to tell entire novels on a poster, because nobody wants to catch a chill while standing on the street." This advice, though one hundred years old, still provides a basis for the "100 Best Posters" competition. And it teaches Creatives of all disciplines of visual communication to put the message in a nutshell! The message of the posters can be expressed in a number of ways, and little bit of anarchy won't do any damage and subtle humour always scores. That's the recipe for a good poster! The 100 best posters from Germany, Austria and Switzerland. ILLUSTRATIONS: 220 colourful images
