An updated and refreshed edition of the groundbreaking book that shows how people can be nudged toward decisions that will improve their lives
Since the original publication of Nudge more than a decade ago, the word edquo;nudgerdquo; has entered the vocabulary of businesspeople, policymakers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 idquo;nudge unitscdquo; in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful .dquo;choice architectureedquo;odash;a concept the authors inventedfdash;to help us make better decisions for ourselves, our families, and our society.
Now, the authors have rewritten the book from cover to cover, making use of their experiences in and out of government over the past dozen years as well as the explosion of new research in numerous academic disciplines. It offers a wealth of new insights, for both its avowed fans and newcomers to the field, about a wide variety of issues that we face in our daily livescdash;COVID-19, health, personal finance, retirement savings, credit card debt, home mortgages, medical care, organ donation, climate change, and ldquo;sludgerdquo; (paperwork and other nuisances that we donpsquo;t want and keep us from getting what we do want)idash;all while honoring one of the cardinal rules of nudging: make it fun!
